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Navigating the Insurance Landscape: A Conversation with Anna Maria Viti-Welch

In the latest episode of the Label Free Podcast, host Deanna Radulescu sits down with Anna Maria Viti-Welch, the president of the Viti Companies, a third-generation family-owned independent insurance agency celebrating 85 years in business. With over 30 years of experience in the insurance industry, Anna Maria shares her insights on the unique challenges and opportunities within the field, particularly as a woman in a leadership position.

A Legacy of Excellence

The Viti Companies, located in Highwood, a northern suburb of Chicago, specializes in consulting for a diverse range of clients, including restaurants, retail businesses, food manufacturers, and nonprofits. Anna Maria emphasizes the importance of understanding each client's specific needs, stating, "We listen to what you do and we need to ask a lot of questions." This client-centric approach sets the Viti Companies apart from other insurance agencies.

The Journey into Family Business

Anna Maria's journey into the family business is both inspiring and relatable. As the oldest of six children, she initially pursued a career in education before her father encouraged her to join the family business. "Before I went back to sign my contract to renew my teacher's license, my dad said, 'Why don't you just quit and work for me?'" she recalls. Fast forward 39 years, and Anna Maria is now leading the company as president.

Despite the challenges of being the boss's daughter, Anna Maria worked hard to earn her place in the company. She started in the personal lines department, answering phones and filing, proving that dedication and hard work are key to success in any business.

Breaking Barriers in a Male-Dominated Industry

As a woman in a predominantly male industry, Anna Maria has faced her share of challenges. However, she has never felt discriminated against, attributing her success to her personable nature and the relationships she builds with clients and colleagues. "I think the way you treat people and your energy... people receive that either in a positive way or negative way," she explains.

Anna Maria also emphasizes the importance of leadership training and coaching within her organization. "We really want them to feel like we value them," she says, highlighting the company's commitment to employee development.

The Growing Cannabis Insurance Market

One of the more intriguing aspects of Anna Maria's work is her involvement in the cannabis insurance market. Since 2020, the Viti Companies has been insuring cannabis businesses, navigating the complexities of a rapidly evolving industry. Anna Maria explains that while the cannabis industry is growing, it also presents unique challenges when it comes to insurance coverage due to its federal status.

Words of Wisdom for Business Owners

As the conversation wraps up, Anna Maria shares valuable advice for business owners: "Never sign a lease or a contract without sharing the insurance requirements with your agent." This simple yet crucial tip can save businesses from unexpected liabilities and ensure they are adequately covered.

Conclusion

Anna Maria Viti-Welch's journey through the insurance industry is a testament to the power of hard work, dedication, and the importance of building strong relationships. Her insights into the family business, leadership, and the evolving landscape of insurance, particularly in the cannabis sector, provide valuable lessons for anyone navigating the complexities of business today.

To learn more about the Viti Companies and how they can assist with your insurance needs, visit www.viticompanies.com or connect with Anna Maria on LinkedIn.

Don't forget to tune in to the full episode of the Label Free Podcast for more insights and inspiration!


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